Handmade, heavyweight streetwear inspired by the golden era of Hip-Hop. Premium hoodies, tees and accessories — made to order and finished in the UK.

Premium Streetwear. Built 4 The Culture.

AUTUMN/WINTER Collection.

all garments are ethically produced and hand-finished in the UK by Inos, our founder and designer.
Every item is made to order, quality checked by hand, and built to last.

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Born from the golden era and built for today.

A man sitting on the floor against a black background, wearing a green hooded tracksuit and white sneakers.

Our gear carries the legacy — oversized hoodies, baggy joggers, heavyweight tees, snapbacks, and more.

Inspired by the golden era, made for today’s movement.

The Sound of the Streets, Woven into Every Stitch.

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The Label Lives Too…

Before we made clothes, we made beats. 4 The Culture Records pushes underground hip-hop the way it should be — raw, real, and unfiltered.

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A dark logo for The Culture Records featuring the word 'KING' with a crown above the letter 'I' and dripping paint effects.