Built From Hip-Hop. Crafted For The Culture.
A movement born from the golden era — premium streetwear and raw UK hip-hop under one name.
4 The Culture started as a vision — to represent hip-hop in its purest form.
What began as a passion project has grown into a full-scale movement that bridges streetwear and sound — two sides of the same legacy.
We don’t chase trends or follow hype.
We build what lasts — quality clothing, authentic music, and a platform for the culture we live every day.
OUR Story.
4TC CLOTHING CO.
Built From the Streets. Crafted by Hand.
4 The Culture Clothing Co. brings the energy of 90s and 2000s hip-hop fashion into the present — oversized, graffiti-inspired, and built to last.
Every garment is made to order, cut from premium heavyweight fabrics, and created with the same care and detail that defined the golden era.
All our pieces are made in Germany, under strict ethical conditions with no child labor, ensuring the highest European manufacturing quality.
From there, every item comes to the UK, where it’s hand-finished by Inos — the brand’s founder, designer, and creative lead.
Each piece is individually checked, printed, and finished by hand.
No mass production. No shortcuts. Just bespoke craftsmanship, built with purpose and pride.
When you wear 4 The Culture, you’re wearing something real — authentic, premium, and made by people who live hip-hop.
Real Music. Real People. Real Culture.
4 The Culture Records was founded in 2020 to give local artists a platform to be heard — a place for real lyricists and producers to drop authentic boom bap hip-hop with meaning.
Since then, it’s evolved into one of the UK’s most respected underground hip-hop labels, home to a roster of incredible talent including INOS, J CLIFF, MR B, WERDZ WERTH, RICKYWORTHLESS, and our latest signings, Inner City Economics (I.C.E Crew).
We’ve released stacks of dope vinyl and digital projects, hosted live performances across the UK, and worked with some of the top names in the UK underground scene.
Our sound stays true to the roots — heavy drums, soulful samples, and lyricism that matters.
We’re keeping that classic boom bap energy alive, one record at a time.
4tc RECORDS.
The Culture Lives Here
From the clothes we design to the music we release, everything under 4 The Culture represents authenticity, quality, and community.
It’s all built from the same place — a love for hip-hop and the people who keep it alive.
We don’t just rep the culture — we build it.